Insights

Perspectives for management decisions.

Independent thinking on China market entry, digital commerce, brand strategy and operating capability.

01

China Market Entry · 2026-07-26 · 8 min

Five Management Decisions to Make Before Entering China

Platform selection is not an entry strategy. Management must first resolve the opportunity, consumer, proposition, operating model and investment sequence.

Read perspective
02

Digital Commerce · 2026-07-26 · 9 min

Building Digital Commerce 0–1: Why a Brand Needs More Than an Operator

A store can be outsourced. The commercial thesis, product logic, economics and management capability cannot.

Read perspective
03

Route to Market · 2026-07-26 · 7 min

Cross-Border, Domestic Commerce or Distribution: Choosing a China Entry Model

The right model depends on the learning objective, regulatory requirements, desired control, economics and the brand’s stage—not on a universal best practice.

Read perspective

Evidence before assertion.

Vision30 insights distinguish public facts, analytical inference and our point of view. Where market figures are used, sources and years are identified. Articles do not disclose confidential client information.

Build the next stage of consumer growth.

Whether you are evaluating China, preparing a market entry or building digital commerce capability, we welcome a focused conversation.

contact@vision30.cc ↗